Spotify Unveils New Ad Manager Platform, AI-Powered Tools for Advertisers ()

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NDTV Tech
· 5 days ago
Spotify Unveils New Ad Manager Platform, AI-Powered Tools for Advertisers

Spotify introduced a suite of new ad solutions on Wednesday at the Spotify Advance event in New York. The biggest highlight is the new programmatic advertising platform dubbed Spotify Ad Exchange (SAX), which will offer advertisers access to the music streaming platform’s engaged and logged-in users. Alongside, the company is also introducing a new ad manager and its first AI tools to generate scripts and voiceovers.

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