Andrew Gilligan: A lesson from ‘Tone’ about tone – over punchy political attacks may not be that effective (0.8127659574468085)

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· 15 hours ago
Andrew Gilligan: A lesson from ‘Tone’ about tone – over punchy political attacks may not be that effective

<p>Blair wrote in his memoirs, the ideal line of attack against an opponent was “low-key… I never made it overly harsh. I always tried to make it telling. The aim was to get the non-politician nodding. If any of these low key charges comes to be believed, it is actually fatal.</p> <p>The post <a href="https://conservativehome.com/2025/05/13/andrew-gilligan-a-lesson-from-tone-about-tone-over-punchy-political-attacks-may-not-be-that-effective/">Andrew Gilligan: A lesson from &#8216;Tone&#8217; about tone &#8211; over punchy political attacks may not be that effective</a> appeared first on <a href="https://conservativehome.com">Conservative Home</a>.</p>

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